Fresh Off Atlanta Fashion Week 2025, GOAT by James King Extends Its Reign with an Exclusive Sacramento Kings Collaboration
The Sacramento Kings and GOAT by James King, the contemporary fashion brand founded by designer Quintin Crumpler, debuted their exclusive apparel collaboration this past weekend during a fan event on Saturday, October 18, 2025, at the teamโs home arena.
The collaboration captured the energy of NBA tunnel fashion โ that defining pre-game moment where confidence meets style. Designed by Crumpler, the capsule features two elevated pieces: a French terry crewneck and a quilted jacket, crafted for fans who want to bring the tunnel look to everyday life.
โWhen I designed this look, I imagined the tunnel walk โ that moment when players step into the spotlight with confidence and individuality,โ said Quintin Crumpler, Founder and Creative Director of GOAT by James King.
โThese pieces carry that same energy โ refined, versatile, and made for anyone who wants to look good whether theyโre at the game or out in the city.โ
Fans attending the event were among the first to experience and shop the collection, which is now available for purchase in Label K, the Sacramento Kings Store located in Downtown Commons (DOCO). Each piece reflects the shared vision between the Kings and GOAT by James King: a commitment to innovation, self-expression, and the growing intersection of fashion and sport.
The collaboration marks another step in the Sacramento Kings dedication to celebrating creativity and community through meaningful partnerships that extend beyond the court โ and underscores GOAT by James Kingโs rise as one of fashionโs most exciting new brands following its acclaimed participation in Atlanta Fashion Week 2025.
About GOAT by James King
Founded by designer Quintin Crumpler, GOAT by James King is a contemporary fashion brand redefining American luxury through elevated design and storytelling. A member of the MMGNET Fashion for Change 2025 Cohort, the brand merges culture, craftsmanship, and confidence to create timeless pieces that resonate both on and off the court.
About RAGTRADE ATLANTA
RAGTRADE ATLANTA is a community-focused creative and event production agency supporting fashion design talent through business opportunities like brand collaborations, wholesale representation, and retail incubators. The agency owns and curates Atlanta Fashion Week (ATLFW), a discovery and launch platform for fashion disruptors driving Atlantaโs rise as a global fashion hub.