Taliah Waajid: The Woman Who Gave Natural Hair a Voice, Cultivating Curls and Confidence

Most people don’t realize the name Taliah Waajid is more than an ethnic sounding name on a product. The beautiful face behind the brand is more than a model, she is the life’s blood of the longest running natural hair care brand in the country. With the same glamorous mystique as the fictitious lady Eloise in the beloved 90’s cult hit ‘Boomerang’ starring legends Eartha Kitt and Eddie Murphy, Taliah’s presence is just as celebrated. The difference between Taliah and Lady Eloise stops at the stylish threads and charming presence, Taliah is as hands on with her global brand as any start-up CEO. From the marketing to the scheduling of the program of the upcoming natural hair show, Taliah Waajid has the final say on each painstaking detail of her multimillion dollar empire seven days a week

“ There is no reason to fear our attempt to outshine your sister, there is enough here for all of us if we are working together, supporting one another.”