Following the single’s premiere on the NFL Network ‘Sunday Spotlight’ segment earlier this month, So Rebel/AWAL signee Tyler Loyal unloads the Erikson Corniel directed music video for his Sonni-produced banger “Back In Dat Mode.” Surrounded by his day ones, Tyler rides around the city decked in a winter Supreme coat making it clear he’s officially outside again.
Explaining the song’s central message in a statement to the press, the Beantown native explains:
“I’ve been at my lowest, living off Cup Noodles and cold-cut sandwiches. I’ve also been in the presence of financial freedom. Both experiences brought me to the same conclusion, I need to get rich. I made a promise to myself at 8 years old that I would be the one in my family to break the barrier and every day I live on this earth I’m trying to get myself closer to that end goal. This song is for the hustlers. It’s what it feels like to be fed up with your current state, get up and get to the bag.”
Tyler Loyal is a Boston-born genre-bending artist, songwriter, and producer who holds an air of composure and confidence over every track that he touches. Having a passion for rapping since the age of eight. The Massachusetts native made his debut as a teenager in 2017 with his single “Better Off As Friends”, via SoundCloud, which accumulated 300K+ streams, with barely any promotion. As Tyler continued to develop his craft he would release the following year his most-played song across several platforms “The Bottom”, which helped solidify his buzz as an artist, especially in his local area.
Consistent work and development continued in the following years, and brought more well-received material such as “Enemy” in 2018 before he turned up the heat with several releases in 2019 including “Options,” “Gone For The Summer,” and the Jay Gwuapo featured track “Level Up.” Determined as ever, with more to prove Tyler linked with rapper Jay Critch for his early 2020 single “Hit Me” leading into his debut project ‘When You Decide’ in 2020 and the follow-up project ‘Nova’ in 2021; which featured the standout cut “PSYCHO.”