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Shonda Scott, Inspiring Change Through 12 New Things™️ Challenge
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Shonda Scott, Inspiring Change Through 12 New Things™️ Challenge

Shonda Scott photo – Lenox and Parker

In the dynamic realm of leadership and innovation, Shonda Scott stands tall as the Founder and CEO of 360 Total Concept, a distinguished management consulting firm.

Renowned for her transformative projects with industry giants like BET, Uber, Comcast, Kaiser Permanente, transit agencies, and international airports, Shonda’s visionary approach extends beyond traditional business boundaries.

Shonda’s influence spans prestigious platforms, including Good Day Sacramento and Fox Soul TV.

This accolade follows her previous role as President Obama’s appointee to the 2012 Platform Committee, highlighting Shonda’s significant impact in civic and community spheres. Congresswoman Barbara Lee recognized her as a CBC Young Leader in 2006, and in 2018, she was inducted into Alameda County’s Women’s Hall of Fame for outstanding business acumen.

Beyond her role as a business leader, Shonda showcases her versatility as a journalist. Serving as the executive producer and host of “Spotlight with Shonda Scott,” a talk show amplifying diverse voices, she exemplifies a commitment to highlighting both local and national influencers and unsung heroes.

 Overcoming her fear of heights - diving in Tulum (Mexico)

Shonda’s passion for personal growth and exploration materialized in the creation of the 12 New Things™️ Challenge in 2019. Stemming from a birthday celebration, this unique challenge encourages individuals to embrace change by undertaking something new each month for a year. Shonda’s adventurous spirit, shaped by her extensive travels to nearly 40 states in the U.S. and over 25 countries across five continents, serves as an inspiration for those seeking continuous self-improvement.

In addition to her professional endeavors, Shonda co-hosts the podcast “What Sibling Rivalry” with her brother, actor, and comedian Kente Scott. Dedicated to education and community engagement, she is a lifetime member of the UCLA/CAL Alumni Association and an achiever member of the UCLA Bay Area Black Alumni.

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Cenotes - Ziplining in Mexico.

Shonda Scott’s impact transcends conventional boundaries, embodying a commitment to empowerment, diversity, and personal development. Her transformative 12 New Things Journey Challenge invites individuals to embark on a journey of self-discovery and growth. 

In a world hungry for positive change, Shonda Scott emerges as a trailblazer, inspiring individuals to embrace new experiences, challenge themselves, and contribute to a better future. Her visionary leadership, coupled with a commitment to diversity and personal development, cements Shonda’s legacy as a driving force for positive transformation.

Learn more about this inspiring leader and her diverse endeavors at her website,, and participate in the challenge at

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