In 1996 “My Boo” by Ghostown DJs reached number 31 on the Billboard Hot 100, and the sweet R&B tune soundtracked many a furitive school dance handhold (or, if the teachers weren’t looking, some awkward grinding). Twenty years later, the song has reached the No. 17 spot on the iTunes chart in the USA, surpassing Beyonce’s “Freedom its ascent fuelled by a meme known as “The Running Man Challenge.”
The dance exploded with one video, made by three basketball players from the University of Maryland that soon spread all over the internet. This variation on the dance move—started by Kevin Vincent and Jeremiah Hall and popularized by Jared Nickens, Jaylen Brantley, and Damonte Dodd—has the potential to spread even wider than Rich The Kid’s dab, because it’s deliberately goofy. Anyone from college basketball players to presidential candidates could pull it off.
Rodney Terry of the Ghostown DJs expresses “I was very grateful again… Ciara did [sample] it with ‘Body Party,’ so I was like ‘Wow!’ again.” There are no plans yet for music, but he did mention the possibility of a summer tour “with KP and Envyi, [best known for 1997’s] ‘Shorty Swing My Way.’” If the chart ascent of “My Boo” continues, Ghostown DJs may end up performing for more teenagers than nostalgia-hungry adults.