Denim label DL1961 has a new face for its spring 2016 campaign with actress Jessica Alba. The Hollywood star and Honest Company co-founder poses in distressed jean styles for images captured by Boo George.

From the white ‘Riley’ jean to the cropped ‘Lara’ style, Jessica looks beyond cool in the new advertisements. In addition to fronting the spring collection, Jessica will also design a few styles for DL1961’s upcoming fall 2016 collection.

WTFSG_jessica-alba-dl1961-denim-spring-2016_1Jessica Alba stars in DL1961’s spring-summer 2016 campaign

WTFSG_jessica-alba-dl1961-denim-spring-2016_2Jessica Alba poses in grunge-inspired denim from DL1961’s spring 2016 collection

WTFSG_jessica-alba-dl1961-denim-spring-2016_3Jessica Alba poses in distressed denim from DL1961’s spring 2016 collection

WTFSG_jessica-alba-dl1961-denim-spring-2016_4Jessica Alba wears a wavy hairstyle in DL1961 campaign